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with Jim Sterne
Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.
Artificial intelligence and machine learning in marketing
Defining artificial intelligence
A word of caution
Why AI now?
Natural language processing
Conversation bots
Computer vision
Self-driving cars and robots
Machine learning: A new type of software
Supervised learning
Unsupervised learning
Reinforcement learning
Dimensionality and cardinality
Programmatic advertising and attribution
Personalization with AI
Clearly identified goals
Know your data
Which projects are right for AI and ML?
Buy vs. Build
Determine which data sets are useful
Navigate corporate culture
What humans do better than machines
Integrated cognition is your superpower
Augment yourself
Marketing gets weird - here comes the future
Taking action to begin using AI in marketing