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Artificial Intelligence for Marketing

Nov 17, 2020 • Jim Sterne

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About this course

Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.



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Artificial intelligence and machine learning in marketing

58s
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Defining artificial intelligence

3m 34s
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A word of caution

3m 25s
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Why AI now?

2m 41s
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Natural language processing

3m 35s
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Conversation bots

2m 57s
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Computer vision

2m 54s
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Self-driving cars and robots

3m 47s
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Machine learning: A new type of software

3m 34s
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Supervised learning

3m 24s
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Unsupervised learning

3m 5s
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Reinforcement learning

3m 8s
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Dimensionality and cardinality

3m 16s
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Programmatic advertising and attribution

3m 8s
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Personalization with AI

2m 58s
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Clearly identified goals

3m 11s
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Know your data

3m 25s
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Which projects are right for AI and ML?

3m 20s
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Buy vs. Build

3m 23s
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Determine which data sets are useful

3m 1s
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Navigate corporate culture

2m 50s
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What humans do better than machines

3m 19s
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Integrated cognition is your superpower

4m 2s
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Augment yourself

3m 37s
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Marketing gets weird - here comes the future

3m 23s
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Taking action to begin using AI in marketing

1m 55s