About this course
Learn how artificial intelligence is reshaping the way marketing is done at both large and small organizations.
Artificial intelligence and machine learning in marketing
58sDefining artificial intelligence
3m 34sA word of caution
3m 25sWhy AI now?
2m 41sNatural language processing
3m 35sConversation bots
2m 57sComputer vision
2m 54sSelf-driving cars and robots
3m 47sMachine learning: A new type of software
3m 34sSupervised learning
3m 24sUnsupervised learning
3m 5sReinforcement learning
3m 8sDimensionality and cardinality
3m 16sProgrammatic advertising and attribution
3m 8sPersonalization with AI
2m 58sClearly identified goals
3m 11sKnow your data
3m 25sWhich projects are right for AI and ML?
3m 20sBuy vs. Build
3m 23sDetermine which data sets are useful
3m 1sNavigate corporate culture
2m 50sWhat humans do better than machines
3m 19sIntegrated cognition is your superpower
4m 2sAugment yourself
3m 37sMarketing gets weird - here comes the future
3m 23sTaking action to begin using AI in marketing
1m 55s